Roan Eriks

Industrial product designer working at the intersection of product and business strategy. Based in Barcelona.

Business Design

Industrial Design

AI Labs

RE

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IKEA Hej

Future of loyalty & engagement

IKEA Hej is a facilitator that helps people make connections by capitalizing on the IKEA store experience. Hej brings people together over the personal topic of ways of living to create a meaningful IKEA journey and perhaps a deeper connection or friendship. 86% of Gen Z surveyed were interested in using it.

IKEA Hej — people holding phones with the Hej app and IKEA hot dogs